Increasing Blog Traffic - Offline tips part II

Presentations

All my presentation slides and handouts list my blog and website on every page in small text near the copyright statement. These often serve double duty as well: they publicize my blog to presentation antendees and afterwards I usually place the presentation on my Web site for free download to anyone interested.

Voice mail messages

Some people have reported some success mentioning their blog on their voice mail message. For example, “Hi, this is Joe Blow at XYZ Corp. Unfortunately I’m unable to answer the phone at this time, so please leave a message. Also visit my blog at "XYZcorp.com/JoeSpeaks.”

Advertisements

Although some people and organizations have explicitly advertised their blogs, it is more common to add a blog URL to an existing advertising campaign.

Most people’s reaction when they find that you have a blog is not to immediately drop everything and go read it. By gently reminding them over and over, through both online and offline methods, they are more likely to eventually go look at your blog.

And if your blog has good content and offers them value, they are more likely to return and become regular readers.

Turning one time visitors into regular readers will be the topic of future posts. Hint - make it easy for them and offer options!

Feel free to offer more tips and experiences, for example anyone ever really advertise on the side of a blimp??