10 Tips for Becoming a Great Corporate Blogger

A very interesting 10 Tips for Becoming a Great Corporate Blogger is available (free, no registration etc.) from Scout Blogging, a service of Backbone Media:

Successful blogging is not just about being the best writer on the web or even the most prolific. Being a successful blogger is about creating a connection with an audience by providing relevant content, nurturing that relationship with comments and links and keeping the dialog flowing. Here are ten tips to get you started.

Here are the first five - see their site for full details:

1. Understand the fundamentals of Blogger Relations
2. Create value
3. Grow and sustain your audience by providing real analysis
4. Report on community opinion
5. Respond with comments to build relationships and traffic

Some other things of interest on their site include:

Blogging Strategy 101: A Primer
and their Corporate Blogging Survey results

I hope to interview Backbone Media CEO Stephen Turcotte on how to become a successful blogger and post his insights later. I hope he buys me lunch too! Wait - he ALREADY bought me lunch and I did interview him  - guess I just need to write something legible from my hastily scrawled and food stained notes and post soon!

Comments

[John Cass]

Thanks for the mention Ted. It was really great to meet you the other day. I enjoyed our conversation about blogging and the traveling abroad. Especially your insight in the Hong Kong Jockey club!

[Jack Ranger]

I just came across this article whcih has good advice too:
http://dev2dev.bea.com/pub/a/2007/08/better-blogging.html