Effective Internet Presence: Now required for success in business and life
What No One Ever Tells You About Blogging and Podcasting, Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere
Repeat Blog Visitors and Traffic – Part I
Of course we all want repeat traffic – regular readers to our blog.
First you need to get people to your blog once.
People you already interact with aren’t going to drop everything to go to your blog as soon as they hear about it. Advertisers talk about how an ad needs multiple impressions to be effective: people need to see it many times – seven is an often-quoted figure although I suspect it’s much higher. Similarly, if people are gently reminded several times about your blog via:
- your email signature
- letterhead
- link from your website
- presentation handouts
- and many other techniques I write about here, hopefully they will eventually show up to your blog.
And of course some people will find your blog via:
- search engines
- blogrolls
- links and trackbacks from other blogs
- comments you’ve left, etc.
So a visitor shows up to your blog.
- Hopefully your blog has good, even compelling, content.
- It’s visually pleasing or at least not so ugly it gives them headaches (yes, some blogs ARE that ugly!).
- It has decent navigation options – some combo of categories, search, dated archives, most popular posts list, etc .
- And an easy to remember URL and blogname is good too!
How do you turn them into a regular reader??
Part II Part III
Good Blog post. I am doing some writing myself. Good Job!
Posted by: Murad Ali | 14 December 2006 at 10:50 PM