Repeat Blog Visitors and Traffic – Part II

Part I  Part III
So you’ve gotten the perfect person to visit your perfect blog for the first time – how do you get them to become a regular reader?

It helps to give people options as we all have different preferences. Choices can include:

• an RSS/Atom feed (almost essential!) and buttons to make subscribing via popular feedreaders easy
• an email subscription option (I like FeedBlitz.com)
• an audio interface (I love Talkr.com – coming soon to this blog)

Choices and options help, but it’s uncommon for a one time visitor to immediately become a regular reader - this might come as a surprise!

The best way to turn a visitor into a regular reader is to get them to visit more than once. Many repeat visitors are not regular readers – yet!

Let me pick a couple of examples.

I regularly read Scobelizer and Problogger. I became a regular reader after visiting several times – by following links, via the search engines, etc. – and then eventually decided to invest some of my precious time to regularly reading their content.

I’ve been studying Web server and statistics lately, and they confirm the same thing – many people will visit the same blog over and over BEFORE they become regular readers.

How to get visitors to come back over and over until your blog “sticks??”

All the methods for creating blog traffic we already suggested work.  Some other techniques for getting a visitor to return that I’ve used, that some of my clients have used effectively, and that other bloggers swear by will be in Part III soon.