Blogging Strategy

Corporate Blogging has a great post on blogging strategy: developing your blog strategy first - before beginning blogging. Patrick Dodd elegantly states "without a proper strategy in place it is doubtful that your blog will achieve much success." Apparently we both originally learned the hard way :)

Patrick breaks this into three basic parts, which he details far in more detail than I will here:

1. Developing your blogging goals and objectives
   Goals are essential - what are you trying to accomplish?
2. Identifying your target audience and defining your blog focus
   Focus is critical - who are you writing for and what are you writing about?
   
3. Identifying and understanding your competitors
   What are other people in the same niche blogging about, and what is working for them?

Well worth a read!
Patrick and I both live in Durham incidentally: I'm in Durham New Hampshire USA, he's in Durham England - Old Hampshire perhaps?  

Comments

[Patrick Dodd]

Thanks for the kind words. I'm glad I was able to give a little back after taking so much from you. BTW, I bet the weather in Durham, NH is more amiable than the weather in Durham England :)

Cheers,

Patrick Dodd