What to Blog On? Concise Advice

From Marti Lawrence, Enter The Laughter, winner of a "Blogging for Business" book.
Marti, since you're a humor writer, I'll add I signed the book "to Marti" so you can't easily sell it on eBay :)

Might seem odd to be getting an entry from a humor writer, but I have a secret (well not-so-secret now, huh?) interest in marketing and a love of blogging.   

I had professional photographs taken recently, and the photographer told me she read my blog.
"You should write one!" I said enthusiastically.

"Oh, I couldn't. What would I write about?"

"Just tell some of these great stories you told me! Talk about those unique poses and image compositions that you came up with - they're amazing!"

When I got home, I started thinking about what other advice I would give her. It could easily apply to any small businessperson thinking about starting a blog as part of their business plan.

Don't make every post, "buy something from me." Start out with who you are, and why you enjoy what you're doing. THAT is the key, is to make what you do sound interesting and exciting for you. Folks aren't going to want to do business with a dour old duck! You have to exhibit your enthusiasm for your business. Your excitement will excite your customers.

Speak (through your writing) casually. This isn't a textbook; it's a conversation. You aren't trying to force someone to buy something from you; you are explaining the benefits of your knowledge and enthusiasm.

Tell folks about your day...how you helped someone, made them smile, improved their life. You don't think you improve people's lives with your business? You should!  No matter what product or service you are dealing with, you have to believe in it!  Otherwise, people are going to feel hustled.  After all, you chose to get into this business, right? (Anyone who had a gun held to their head to pursue their vocation can stop reading.)  Since you selected this profession, you must have thought it would be interesting, fulfilling for both you and your customers/clients. Use that passion! Let folks get to know you through your blog, and they'll want to do business with you.

Comments

[BobG]

Great advice guys! Particularly on - start out with who you are - some days easier said than done! I'm going to change my description today. There are many of us entering this blog as business sphere. Asking all sorts of questions, getting all sorts of answers, and looking for ways to succeed. What fun it is building community. Keep up the good work - and, of course, visit my blog if you're so inclined.

[T Demop, Blogging for Business]

Thanks for the comment Bob.
It always amazes me when I find a great blog and can NOT figure out who the blogger is. No picture, name, "about me" page, etc. Not even an introductory post!

[Marti]

Hi Ted! Hey, an "autographed by the author" copy should bring in some big bucks at E-Bay!
Just kidding of course (that's what I do LOL)

Thank for for selecting my entry. I had fun writing it. Best wishes to you and your readers!

[Marti]

I received the book! It's terrific! Thanks again!