Developing Info Products - the MOST important part

What is the most important part of developing a successful info product and making massive profits, or at least some??

• It's not the first sale.
• It's not researching your market.
• It's not having a great product.
• It's not brilliant marketing.

"So what is it Ted?" you ask?

Finishing the %#%^&@ thing!

There are two main problems with finishing - one is getting started, so just get started. Start blogging away happily on your topic not worrying about the end result.

Finishing is hard, but finishing isn't the problem, it's merely a symptom!

Your product, NO product, will ever be perfect - just make it very good. As a friend says, "Good enough to not embarrass you." He's joking somewhat, but absolutely right.

Have high standards, but they'd better be waaaaaay short of perfection. Aiming for perfect, awesome, incredible - pick your favorite term, does you no good. It also does your potential buyers/audience/consumers no good - how can they benefit from your "great stuff" if you never finish?

• The last two commercially published books I read had typos - it didn't diminish their value to me.
• I'm currently listening to an audio series on promoting books and the editing is poor and the audio quality just so-so, but I'm still benefiting bigtime from the information! (my CDs will be better, but NOT perfect).

Perfection does not exist on this planet. Aim for very good to excellent, and FINISH!

Get your info products out there to benefit both you and others. And yes, make them very, or very very, good. The value is in the information, not "perfection.

Sermon over, back to writing my Blogging Tips Booklet.

Comments

[Wolf Krammel]

I totally agree with FINISHING things, the hardest part is getting started. Now with blogging, one can start carving out that niche and start developing a relationship with FUTURE customers and have them actually help you develop the product. WOW what a concept ;-)

[T Demop, Blogging for Business]

Thanks Wolf.

Yes, getting feedback along the way is superb.
Developing products in a vacuum is NOT the way to go - I know, I've done it with mixed success.

[Marti]

Dare ya to find any typos in Queen Klutz.....
*snicker*

Good advice (as always)!