Marketing to Social Media - the New Influencers

Paul Gillin's new book on marketing to social media, The New Influencers, is available online in draft format.

Paul would love your feedback. He's got a couple of weeks for edits.

In Paul's words:

The New Influencers is intended to help marketers understand the new patterns of influence that are emerging in social media and to begin to engage with the influencers. I’ve tried to do this by telling stories. In the chapters that follow, you’ll meet a lot of these influencers and hear them describe their aspirations and motivations in their own words.

I've read quite a bit of it online so far and love it -- and will certainly be reading the published paper version in its entirety, probably while lying on my favorite couch or flying, something hard to do with the online version! (I like paper).