Shel Israel on The Future of Blogging

Shel Israel writes that blogging is growing up. although acting like a "great big bubble."  Several markets of early adopters have been saturated, and

"The question is can blogging and other social media leap the chasm from these significant but niche communities and land into the big oceanic repository created by the mainstream. I see lots of evidence that that is the case"

He recommends we read or reread Geoffrey Moore's Crossing the Chasm (note to self: will do).

I interviewed Shel recently for my next book, What No One Ever Tells You About Blogging and Podcasting, and we agree on a  lot:

• Blogs are changing how organizations talk to their customers.
• The fundamental change is the dialog, not the blog
• Large organizations will morph blogging from what it is today into something different

Comments

[shel israel]

Thanks for the great plug, Ted. Just one itsy, bitsy, weenie correction. That's a photo of Shel Holts, who has also written a fine book on blogging. I just lkooked in the mirror and I am absolutely certain I am not him.

[shel israel]

Oops. I jusyt realized that's supposed to be Shel Holtz. There's jsu too many Shel's in the world, I think.

[Ted Demopoulos, Blogging for Business]

There can never be too many Shels, or at least that's what Shel Holtz tells me. Or at least not too many bearded, blog book writing, sophisticated, intellectual and good looking Shels :)

Interesting story: Shel Holtz was accidently called Shel Horowitz in the preface until the final draft -- yet another bearded blogging book-writing Shel