Making and Selling Tips Booklets II

Click Here for Part I
5) What do Tips Booklets normal sell for?

This is the old ‘it depends’ answer. The price depends on the quantity you are selling to a single buyer and whether any customization was required. It also depends on whether you are selling hard copies or doing a non-exclusive licensing deal where the client does the production or uses the product digitally with no production involved. And the last ‘it depends’ relates to whether you brought any other applications of your content into the deal. Have you suggested recording your content into hard copy audio CDs or digital MP3s? Are you offering to make your contents available as individual tips on autoresponders as another product to license to the buyer? Is the buyer interested in using your content on any of their product packaging or in advertising campaigns or in some other language? These are a few of the many possibilities for leveraging your original booklet content. Remember, write it once and sell it many times.

6) My booklet is probably in draft format by now – meaning maybe 4000 words of semi-proofread text. Most bloggers can probably get to this point easily. What should be my next step?

The recommended length of a tips booklet is 3,000-5,000 words. Once you’ve written the tips and had it completely proofread by someone other than yourself, the next step is to invest a few hundred dollars to get that word processed document into the hands of a graphic designer to do a professional layout for you. That is vital in presenting your expertise at the level it deserves. There’s little worse than excellent information presented poorly. It is false economy to leave this step out, especially when you have the potential of making many thousands of dollars from your booklet. When the PDF output from the graphic designer is done, you have a product you can sell from the PDF whether or not you decide to do a print run of your booklet.

7) How do you help people with their booklets?

From the step-by-step complete manuals and home study courses to editing, writing, and consulting services, there is a ‘yes’ answer for anyone’s budget of time and money.  The ebooklet catalog on the website allows booklet authors to offer their booklet digitally to a worldwide audience.  That audience includes potential large-quantity buyers who are basically paying for a sample of your booklet before deciding on buying large amounts from you. Teleclasses and in-person speaking engagements are scheduled periodically throughout the year. There is truly something for everyone.

Thanks Paulette. By the time most people read this, I'll certainly be a client of Paulette's, and although maybe I won't sell a million copies of my yet unnamed blogging tips booklet, it's "gonna make a difference to me and my clients."