Blog? What about my Web site?

A blog is a great business tool. Obviously with two business blogging books under my belt, I'm very pro-blog.

Do you need a Website too?  Maybe, but some people have blogs instead. Michael McLaughlin, co-author of the excellent Guerrilla Marketing for Consultants, has a blog and a Web site to promote his book, but in retrospect he says he'd probably just start a blog (and thanks to Michael for being in What No One Ever Tells You About Blogging and Podcasting).

Fact is, many of you have Web sites. I certainly have one, and plan on having it effectively forever. Web sites can be great business tools too. Your Web site hopefully projects a professional appearance and is effective, but often Web sites fall short.

I regularly get contacted by people for help with starting blogging who have miserable Websites! I often help them to fix their Web sites first. Sometimes a mere hour or two 'fixing' a Website can have enormous effect.

We're talking simple things like:
click to continue reading at Build a Better Blog