Book Review: What No One Ever Tells You About… Blogging and Podcasting
I just finished reading the fun and fast book What No One Ever Tells You About… Blogging and Podcasting by Ted Demopoulos. This is a great read for anyone looking for some encouragement and case examples of real people who blog and podcast. Unlike some books that focus on celebrity bloggers such as Bob Lutz, GM Vice Chairman and his Fast Lane blog, Ted profiles "regular people" and also spends some time on other aspects of blogging such as why you should be monitoring blogs to find out what people are saying about you and your organization and its products and services.
David appears in the book himself with some great suggestions on "Marketing with Content: Don’t interrupt people; instead, attract them with value." Thanks for being in the book David, and looking forward to your forthcoming The New Rules of Marketing and PR.