What No One Ever Tells You About Blogging and Podcasting, Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere 
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Paul Gillin's not quite yet finished book, The New Influencers, is available online.
It's on social media for marketers, and Paul would love comments on his draft. I've been enjoying reading it myself, and suggest you check it out! Paul obviously "gets it" and writes well -- I'm certainly learning a thing or two!
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Effective Internet Presence: Now required for success in business and life
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