Effective Internet Presence: Now required for success in business and life
What No One Ever Tells You About Blogging and Podcasting, Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere
Indirect Effects of Blogging Trump Direct Revenue
For most people, the indirect effects of blogging will always be more important than any money made directly from blogging. That isn't to say that some people don't make a big hootful of cash, or you can't make a few extra bucks directly (from for example AdSense).
It's "Blogging for Business" or better, "Blogging as a part of my Business," as compared to "Blogging is my Business." Most of us won't quit our day jobs. Hopefully you, like I, love your day job and don't want to quit!!
"gapingvoid's Hugh Macleod puts this quite elegantly, so I'll let him have the final word, except for any comments of course:
Far too much time and energy is spent watching people make money directly off their blogs [e.g. via advertising revenues etc], as opposed to indirectly [e.g. becoming an authority on something, and using said authority to enhance your already-existing business]. I believe the latter [which Doc Searls call The "Because" Effect] is a far more pleasant, effective and likely way to succeed.
Still waiting for those "Indirect Effects" to kick in...
Um, does hatemail count?
THB
Posted by: The Hairy Beast | 17 January 2007 at 08:35 PM
Greetings Hairy One,
Well, you've been blogging nearly two months now, I guess hate mail is a start.
I think you should promote your writing mentoring. You certainly helped me, and your prices are very reasonable.
Posted by: T Demop, Blogging for Business | 17 January 2007 at 09:02 PM
Good idea Ted, thanks.
Posted by: The Hairy Beast | 17 January 2007 at 10:03 PM