I just went to the dentist. No surprises, just a cleaning and checkup. Same conversation as always: "So, you're a coffee drinker. How about red wine?"
No reason for my dentist to podcast. He has more biz than a 70+ year old man can handle and everything is routine.
Now if I needed a dentist for something NOT routine, like some sort of cosmetic work, perhaps having my teeth capped or moved around because I thought I had ugly teeth, or some serious dental stuff to save my horribly diseased teeth, I'd need to do some research.
Maybe if my teeth were green and I'd never been to a dentist since 2nd grade and I was terrified of them for example, I'd need more than just research -- I'd need to find a dentist that scared me less!
Helaine Smith is a podcasting dentist. She just started recently podcasting with help from Dianna Huff. If I was scared of dentists, I'd much rather goto one I know! Listening to someone's voice helps in this regard bigtime!
Now I have wonderful healthy pearly whites (OK, healthy but not so white -- remember the coffee and red wine?). But if I had teeth like Austin Powers, and was self conscious like he is, I would tend to chose a dentist who educated me on my options. If they podcasted on techniques to improve my teeth and smile, I'd love that because I love audio -- it's a great format I can listen to in the car or while at the gym or even while brushing and flossing.
Helaine is the first Podcasting Dentist I know of -- but I'm sure more will follow, just like many lawyers and Realtors are blogging and podcasting.
Oh yeah, Helaine's got a great smile too -- go figure :)