Effective Internet Presence: Now required for success in business and life
What No One Ever Tells You About Blogging and Podcasting, Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere
3 Entreprenurial Uses of Podcasting
From my interview with Entrepreneur Magazine:
1) Start a podcast to promote your business. The key here is to provide valuable information to your target market, NOT marketing messages.
2) Advertise or sponsor podcasts that reach your target market. Ignore traditional mass media metrics: do you want 100,000 remotely interested listeners or 1000 passionate people, many of whom spend significant money? Podcasts reach passionate people.
A very few examples:
Want to reach serious oenophiles? GrapeRadio.com
Serious bicycle racers? TheFredcast.com
Working mothers with no time? ManicMommies.com
3) Start a podcast and attempt to explicitly make money from it, much like traditional mass media, e.g. newspapers, radio stations, and TV. This is the toughest of all and the most likely to fail, although it has the most mind share.
One successful example is Mommycast.com -- two "Mommy's" bringing in six figures, maybe seven by now, in their spare time.
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