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B2B Podcasting (Business to Business)
B2B podcasting info -- in podcast format of course, at Dianna Huff's MarCom Strategist.
Dianna and had a great talk discussing B2B, Business to Business, podcasting, including issues like:
- Can business-to-business (B2B) companies use podcasting to help sell widgets and/or generate sales leads?
- What are some of the benefits and drawbacks of B2B podcasting?
- How do you begin a podcasting campaign?
- Is it ok to repurpose existing content?
- Once you start podcasting, do you have to do it continually, or can you develop a few podcasts and then stop?
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