Small Business: Blog it and they may come

The Wall Street Journal online has a great article called Blog It And They May Come aimed at small businesses.

It's a very problog article which basically states that blogging works, it's not quick or fast, and it takes time.

• Now I had some very quick wins when I started blogging, but no one can count on that. Like with any other guerrilla marketing, it takes time -- give it at least 6 months to  year.
• Blogging does take time. Yes, for a professional much of the time spent would be spent anyways keeping up with their profession, but the writing does take time.

So, it works, although not overnight, and it takes time. If you enjoy blogging as a great many do, and you'll never know if you don't try, it can be a no-brainer.

The article mentions my SANS Institute colleague Jonathan Ham, who has just started blogging -- on his terms. He blogs when and if he wants, and has some great posts in his subject area, information security. Congrats Jonathan. Great example of a new small biz blog!