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12 November 2007

Is Your Blog a Failure?

I always recommend planning before starting a blog, and that planning includes (written) goals.

What if you don't reach your goals, not even remotely? Is your blog and your blogging a failure?

With my first blog, The Ted Rap, I had two goals: experimenting with the medium, and repositioning myself as a consultant who understood both technology and business instead of just a techie. Now I suceeded, but what if I failed at reaching those goals?

Well, I did get a book contract due to my first blog, it definitely helped sell speeches and consulting, increased my client base, was very effectively with networking, increased my Internet footprint, and more.

A blog can be an ENORMOUS success even if it doesn't read it goals!

Buzzoodle Ron has a great list of things a blog will help the probably of happening:

  • Write a book - Eventually you get used to writing and have a lot of material to draw from, so writing a book becomes a no-brainer.
  • Sell products - As you build an audience, it is easy to recommend products you know they will like and earn a commission.
  • Speaking - Before hiring a speaker, many event planners read the blog of a potential speaker to make sure they fit the need.
  • Add clients - No matter what you are doing, you can add clients via blogging because your blog increased search engine results and it increases relationships.
  • Build Community - Depending on your topic, your blog can become the center of a community on a particular topic.
  • Advertising Income - As a blog becomes a respected resource, you will get offers from people that want to advertise on the site.
  • Interviews - Your blogging increases your visibility, and you become an attractive person for interviews.
  • Reviews - Writing reviews means you will get free stuff - like books, sent to you regularly.
  • Moral Support - Blogger’s are great at helping each other out and offering moral support.  It is a strong community of people that really care.
  • Improved Communication - You may just want to be a better communicator and blogging is a great way to organize your thoughts and improve your writing skills.

Click to read Ron's complete post

Hmmm, success on all ten for me!

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Comments

Buzzoodle Blog

Thanks for posting the list.

I am wondering if only those of us that have experienced it already fully appreciate it.

Real Estate

Yes. you are right. well defined goals should be written before started a blog. That lead us to escape from unacceptable failures of blogs. Do it.

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