Is Your Blog a Failure?
I always recommend planning before starting a blog, and that planning includes (written) goals.
What if you don't reach your goals, not even remotely? Is your blog and your blogging a failure?
With my first blog, The Ted Rap, I had two goals: experimenting with the medium, and repositioning myself as a consultant who understood both technology and business instead of just a techie. Now I suceeded, but what if I failed at reaching those goals?
Well, I did get a book contract due to my first blog, it definitely helped sell speeches and consulting, increased my client base, was very effectively with networking, increased my Internet footprint, and more.
A blog can be an ENORMOUS success even if it doesn't read it goals!
Buzzoodle Ron has a great list of things a blog will help the probably of happening:
- Write a book - Eventually you get used to writing and have a lot of material to draw from, so writing a book becomes a no-brainer.
- Sell products - As you build an audience, it is easy to recommend products you know they will like and earn a commission.
- Speaking - Before hiring a speaker, many event planners read the blog of a potential speaker to make sure they fit the need.
- Add clients - No matter what you are doing, you can add clients via blogging because your blog increased search engine results and it increases relationships.
- Build Community - Depending on your topic, your blog can become the center of a community on a particular topic.
- Advertising Income - As a blog becomes a respected resource, you will get offers from people that want to advertise on the site.
- Interviews - Your blogging increases your visibility, and you become an attractive person for interviews.
- Reviews - Writing reviews means you will get free stuff - like books, sent to you regularly.
- Moral Support - Blogger’s are great at helping each other out and offering moral support. It is a strong community of people that really care.
- Improved Communication - You may just want to be a better communicator and blogging is a great way to organize your thoughts and improve your writing skills.
Click to read Ron's complete post
Hmmm, success on all ten for me!
Effective Internet Presence: Now required for success in business and life



Thanks for posting the list.
I am wondering if only those of us that have experienced it already fully appreciate it.
Posted by: Buzzoodle Blog | 12 November 2007 at 01:36 PM
Yes. you are right. well defined goals should be written before started a blog. That lead us to escape from unacceptable failures of blogs. Do it.
Posted by: Real Estate | 03 July 2009 at 03:55 AM