Effective Internet Presence, Why You (Need To) Care

An excerpt (draft) from Effective Internet Presence, Now required for success in business and life, coming Jan 3rd, an absolutely free ebook.

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First Impressions Matter, and They are Often Online Today

• I asked the 500 people in my keynote speech yesterday how many had googled me. Almost everyone’s hand went up.
• A senior hiring manager at a Fortune 500 company trained all his people how to look up potential employees online last year, going well beyond a simple search engine lookup. The results affect who gets hired and who doesn’t.

“18% of working college graduates report that their employer expects some form of self-marketing online as part of their job”
   -Digital Footprints, Pew Internet and American Life Project, December 2007

• A reporter from Investors Business Daily interviewed me yesterday. It was obvious he had googled me online before we spoke. If he had found nothing or nothing interesting, we wouldn’t have been speaking.
• My friend Chuck has a new girlfriend. He definitely googled her before considering dating her, and she looked him up online as well. Is “Love at first google” possible?

People google you all the time. They google you before they meet with you, they google you if they may be working with you, they google you if you’re dating their sister.

If they really care, or are Internet savvy, they will do more than simple search engine lookups.

83% of recruiters used search engines to learn more about candidates in 2007, up from 75% in 2005 according to ExecuNet.com.  43% eliminated candidates based on the results on 2007.

If You Don’t Exist Online, Do You Really Exist?

Good Question.

Certainly people are googling you, and if they find favorable results it’s much better than if they find unfavorable results or nothing at all.

People Look for Businesses and Organizations Online Too

In fact I haven’t used the phonebook in years, how about you?

Now Available, the whole ebook!:
Effective Internet Presence, Now required for success in business and life

Comments

[T Demop, Blogging for Business]

Yes, but what if I Google your given name.
That's the name you should be claiming online, and fortune and fame will follow. Well, maybe I exaggerate slightly. Fame and fortune typically require hard work as well Oh Hairy One