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Blog Names - Owning an Idea, Aaron Wall
A blog name is great for owning an idea.
For example, Aaron Wall of the SEO Book blog, not only named his blog "SEO Book" but has it at the domain seobook.com, and is (not surprisingly) the #1 search engine hit for SEO Book.
He also is the author of the awesome SEO Book.
In Aaron's own words:
I think the name I gave it was good for owning an idea and was right at the time. If I could name it again today I might want to chose a broader brand and/or different topic, but I don't regret the current name or niche because it being so niched allowed me to gain marketshare and mindshare.
I feel the same way about "Blogging for Business" -- great name for this blog, the name of my first book, and the focus of much of my consulting. But it is somewhat narrow, and of course I do a not more than blogging for business (not that I can claim I own the name).
So want to own an idea? Or at least gain mindshare with that idea?
Name your blog after that idea. Hey, while you're at it, why not write a book with that name too :)
Done and done, so naturally, I agree. :D
If you can coin your own term while you're at it, you completely own that term in search, as well. The trick is to make the term more well-known, but even so you can piggy-back more common terms onto it.
Posted by: Michael Martine | 28 January 2008 at 11:24 PM
...and what I learned some years ago to my detriment is this: Changing the name loses the support of the people who have come to know you by that name...it's important to not only to create a powerful name, but also to maintain its presence consistently.
Posted by: business writing | 29 January 2008 at 07:41 AM
Michael,
Yes, easy to own a term no one cares about, harder to get people to care :)
BTW, I love what you and Greg are doing at http://www.gatewayblogging.com/
Biz writing -- yes, name changes need to be rare if ever and carefully thought out. Especially if it involves changing the URL
Posted by: Ted Demopoulos, Blogging for Business | 29 January 2008 at 09:41 AM
Hello Ted:
My domain name is close to the title of my free Workbook, Tune Up Your Emotional Intelligence. I wrote the Workbook before I set up the blog. I had planned a different title for the domain and then, one day, the light came on. I'm now working on a tagline.
Posted by: Galba Bright of Tune up your EQ | 01 February 2008 at 08:46 PM