Blog Names - You Are Your Own Brand
I like people that use their own name for their blog.
They might call it 'Joe's Blog,' ' Joe Baldwin's Ramblings on Nanotechnology for Trolls and Gnomes,' or maybe just stick their name on it with no other apparent name.
Ben Yoskovitz, when asked about what he'd name his blog, says:
That's a very good question. My initial reaction would be to just use my own name for the domain -- benyoskovitz.com -- but I always hesitated to do that because my name isn't easy to spell. Still, it would have probably improved my own personal brand that way.
I like blogs where people use their name - you can't get around tying the blog and everything associated with it to the person in question, and it affords you more freedom to write about what you want, instead of having a domain name that pigeonholes you in some way.
Been currently blogs at Instigator.com, and writes some great stuff.
Dawud Miracle, another blogger I admire, has somewhat similar thought:
And, as I write, being a solopreneur, I am clear that I'm my own brand. As a business owner and as a blogger, I think people are drawn to work with me - as a person.
A blog doesn't need a name -- it can just share yours. Sometimes this makes a lot of sense.