Squidoo Lenses vs Blog Posts

Squidoo Lenses versus Blog Posts, both can gather high search rankings and traffic, and Ben Wright of Hack-igations asks which is best.

As is often the case, it depends . . . :)

With a blog post, once the post is no longer on the front page, most people won't see it, and typically/traditionally bloggers do not update old posts. Now search engines quite well may send lots of traffic and rank it highly, but most visitors to the blog won't see it once it's off the front page.

A lens is a simple website built by opinionated experts (is there any other kind?) that doesn't contain much material, but which has links to LOTS of useful information. Squidoo is a free platform/company that makes building lenses very easy. Much more here.

With a Squidoo lens, you actively update it periodically. In fact some parts you may setup to update automatically, for example from an RSS feed from a blog for example. All visitors to the Squidoo lens will see that main content, unlike with a blog post.

Which will the search engines rank more highly? Could go either way. There are so many variables involves that "it depends," however there are basic differences between a post and a lens as outlined above.

Also of course you need a blog in order to write a blog post, but anyone can create a lens for free.

Here is the horribly out of date Ted Demopoulos Lens.