Companies should blog, unless they’re sleazy

I love this quote from the article, Should Marketing Executives Blog by Dan Schawbel:

“I see no reason for a company not to blog, unless they’re sleazy. Companies have a unique opportunity in time to speak to consumers in a human voice. Provide understanding, clarity and void of corporate bunk. It’s an amazing time to be in Marketing, Communications and Advertising. There is no reason for a company not to leverage this channel to build credibility, loyalty and add humanity. I write this from an airport while dealing with flight delays, so trust me – a corporate blog and humanity does (and could) go a long way.”
        -- Jackie Huba, The Church of the Customer

I agree with the sentiment, although I'm not onboard 100%.

All companies should consider blogging, but not all companies need to blog.

For example, the General Store across the street isn't sleazy, but they don't NEED to blog.

I DO think all Marketing Executives need to understand blogging however, and no better way to understand than to do.

Dan quotes me in the article also:

“All Marketing Executives should consider blogging. They need to understand social media marketing techniques, and there is no better way than first hand experience. If they don’t want to blog on something related to their profession, they can start a ‘throw away blog’ on an unrelated topic in order to gain familiarity with the medium.“
     -- Ted Demopoulos, really cool guy, or at least his mother says so.