Spreading Ideas: 3 Ways Besides Blogging

I was talking to an old friend who wants help sharing their thoughts and ideas with others. Basically get information 'out there.'

Obviously blogging is a one great way, but blogging is not for everyone. This gentleman doesn't really have the time nor the inclination right now. How about some other techniques?

Here's three.

1) Create a viral report. Maybe a 'special report' or 'white paper' or ebook, like I did with my free ebook Effective Internet Presence.

NOT requiring any registration or email address will  spread it as far as possible. Of course there are reasons to require an email address as well.

2) Write articles. You can stick them on your Web site or perhaps other people. Web site owners are often looking for content. Hey, some of them might work as guest posts on targeted blogs.

You can also contribute them, or perhaps shorter versions, to the free ezine sites like EzineArticles.com.

3) Google AdWords. Yes, Google AdWords driving traffic to a specific Web page.

It costs money, but it may be worth it depending on your ideas your trying to spread (and if there is a backend -- i.e. money to be made).

I have a couple of Adwords campaigns going right now, and spending less than $100 a week to get some very targeted traffic.

There are lots of other techniques that help spread information, both new and old:

• Videos on YouTube and other sites - I WILL do this.
• Direct Mail - I love direct (a.k.a. junk) mail, and am currently using it for my College Speaking and a small volunteer community project. I am selling speaking, but more importantly it's information I'm pushing.
• Email - no spam; opt in lists. I've got three lists and a few thousand friends I occasionally email.
• Write a book! -- Perhaps not the easiest nor best technique for everyone, but I'm still writing books.
• Get on David Letterman -- OK, this is tough. I wish I could. You listening David? I promise to rant and rave well within acceptable good guest guidelines.

The 'best' way?? There is no one best way, BUT:

A combination of techniques always works better than just one. Let's make that an 'intelligent' combination -- which can involve a lot of trial and error, better known as testing.

In other words, what works for you??