Why Blogging is Essential, May 1st, Nashua

I'm looking forward to this Thursday night, May 1st, when I'll be talking about blogging at the Search Engine Marketing New England event in Nashua NH, The Crown Plaza, 6:30-9:00PM.

We'll talk about why blogging is essential and how to sell blogging to CEOs and/or clients. No, there won't be any "Anybody Must Blog" rhetoric, just solid facts and advice based on what works.

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Blogging is an essential tool to add to your arsenal; however, not all blogs are effective. Even if adding blogs to your mix seems like a no-brainer, you may need to justify the decision to your CEO or the client who’s writing the check and show them exactly why blogging is indeed essential.

In this talk we discuss:

    * What are the characteristics of the most successful blogs?
    * What distinguishes the successful from unsuccessful blogs?
    * How to present the case for blogs and other social media to management.
    * How to handle the Return On Investment (ROI) issue.
    * How to present ‘baby steps’ to management; simple measures that show results.

I know I'll see several of you there!