What No One Ever Tells You About Blogging and Podcasting, Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere 
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Becky McCray at Small Biz Survival has a great post on Blogging for Small Town Professionals, with input and profiles of:
Britt Raybould
Shawn Kirsch
Cody Heitschmidt
and even me (did I ever mention I can't see my nearest neighbor?)
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Effective Internet Presence: Now required for success in business and life
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