How to Sell Blogging to your CEO and Clients
How to Sell Blogging to your CEO and Clients, my slides from my talk for Search Engine Marketing New England are now online.
It was a lot of fun with a great group who keep me there until the end asking some very good questions.
I'll be attending more SEMNE events, assuming I've ever home! The talk was the only week out of the recent six I've been home. Traveling, speaking, and consulting on information lately (and having a blast, although I miss my 3 kids, wife, and dog too).
Topics included:
* What are the characteristics of the most successful blogs?
* What distinguishes the successful from unsuccessful blogs?
* How to present the case for blogs and other social media to management.
* How to handle the Return On Investment (ROI) issue.
* How to present ‘baby steps’ to management; simple measures that show results.
Effective Internet Presence: Now required for success in business and life



make money selling bigs ticket items
Posted by: big ticket item | 24 December 2008 at 11:45 PM