How to Promote Yourself With Blog Comments, Part I

How to promote yourself, your blog, your Website, your charity, your sleazy underworld pursuits, or anything else using blog comments -  a quick two part series.

I'm just giving you the tools -- please play nicely now!

Blog comments are awesome. They let you enter someone else's Internet real estate and leave public statements, which can make you look smart, drive traffic to your blog or Web site, and make Google and the other search engines jump up and down in excitement about how cool you are too. Oh, and the  bloggers wll be happy to if you leave good comments.

First, some basics. Most blogs allow you to leave comments.

You type in your comment, your name, an email (never displayed), along with a URL (something like www.teddemop.com ).

The URL can be to your blog or Web site if you have one, or very simply point to your LinkedIn Profile (every professional should be in LinkedIn - it's complimentary).

The comment may be immediately displayed or it may be "moderated," meaning the blog owner wants to make sure your comment is OK before it gets published.

If you leave an intelligent and thoughtful comment, even if it disagrees with the blogger, some readers may click on your link and come find out more about you. Also, assuming you're using your full name, for example "Ted Demopoulos" instead of "Ted", the search engines will index your comments and associate them with your name. When people look you up online using the search engines, some of these comments will show up and hopefully make you look smart - at least if you leave intelligent comments!

There are plenty of ways to find appropriate blogs in your professional or other area of interest. High on the list is using the blog search engines like Technorati or Google Blog Search. Once you've found appropriate blogs, look at their blog rolls, lists of similar blogs in their sidebars, and you may find some more appropriate blogs.

Part II, "how to make Google and the other search engines jump up and down in excitement about how cool you or whatever you're promoting is, whether it's a charity, random commercial Web site like www.womanshairlossadvice.com, or even something sleazy (use your imagination here).

Part II, How to promote Yourself with Blog Comments and more - click here

Comments

[ezg]

I have one question: you said, that search engine will associate addres with name, but I know that Wordpress is using NoFollow for all comments. So are really search engine indexing links with nofollow?

[Ted Demopoulos, Blogging for Business]

Hi Ezg,

Great question, to be answered in more detail in part II.

Most comments ARE "no follow", although not on all blogs, even in WordPress. The search engines do find and index then, although they do not (supposedly) give any link credit for them. I do believe however they pay attention to the anchor text, although not as much as a true "dofollow" link.

For those of you not following this, details in part II early next week or sooner on do follow and no follow links.

[Fred Jayson, CISSP]

Great stuff - waiting for part 2!

[How to Market Yourself]

isn't wordpress "follow" by default?

[John Sylvester]

Don't know about the "jumping up and down with excitement", but I am a business management consultant offering employee training and know the potential is everywhere. Already apply much of your advice, but always room for improvement. The larger the audience, the more potential for increased clientele. This is important for everyone's success in large and small business. It is time consuming for a small business owner, but end result can be rewarding.