Social Media's Top 10 Dirty Little Secrets

Thanks to Bob Cargill for pointing out this excellent post!

1. Social climbers are attracted to social media
That's right. The same people who climb their way up the social food chain in the real world tend to do well in the social media world. They'll be your friend for a while, until they find someone else with more Twitter followers to tweet with.

2. Most social media is bad marketing/PR
Few organizations really want to engage with their customers. It's just easier to slap together a blog, Facebook fan page or hire someone to tweet about your products and coordinate events that hopefully generate buzz. Participation is hard.

3. Everyone hates internet celebrities, but secretly want to be one
Yup, I'm sick of the whole internet celebrity thing too. But it's funny—sometimes I think the people who slam it the most actually want to be the next social media rockstar, whatever that is.

4. Social media burnout syndrome is real
We joke about it, but it's true. We're overwhelmed by technology which promised to make life better for us. Instead, most of us haven't figured out how to restore the balance we once had in our lives.

Read more at Logic+Emotion by Dave Armano
Hmmmm, I may be suffering from social media burnout.
Or am I just tired from traveling or working all of the last 13 days including 11 night?

Comments

[Angela Rao-Brown SPHR (angel1003)]

This is so true...especially item #1. I was actually thinking about blogging on this specific topic myself. Not to say it applies to all SM users, of course, but I have noticed that people who have personality flaws thrive in this environment. No one gets to see their defects in 140 characters or less. It's a perfect little hiding spot for people who otherwise are 'found out.' Very interesting.

[Newsletters Software]

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