Effective Internet Presence: Now required for success in business and life
What No One Ever Tells You About Blogging and Podcasting, Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere
Balancing Corporate Blogs and Social Media
Andy Piper has an insightful post on balancing corporate blogs and Social Media, looking at both blogs inside and outside the firewall as well as social media in general.
Of course not all blogs are done well or have reasonable expectations or goals when setup, and you can't simple claim success because "we have a blog." Any goes into these issues quite well, and rather than ramble on, just click here to check out his post
Andy and worked together at the UK post a decade or so ago, and love the thoughts he's putting out.
I agree with Andy, too many companies use Social Media venues as other way to push their customers into buying from them. I believe that Social Media should be used as a branding tool and to create a trusting relationship with the company's clients. A Company blog should encourage people to communicate with you, even if it is a negative comment, because then your company can react to it and turn an unhappy customer that is about to switch to your competition into a happy customer again!
Thanks for sharing this information!
Maria
Posted by: Maria | 03 October 2009 at 05:44 PM