16 Must-Read B2B Marketing Strategy Ebooks

Marketo has a great 16 Must-Read B2B Marketing Strategy Ebooks.

You will probably recognize some of these, like my own Effective Internet Presence, Dianna  Huff's Five B2B MarCom Strategies to Increase Sales Now (which applies to much more than merely B2B), David Meerman Scott's The New Rules of Viral Marketing, a few other books whose titles include "New Rules," Seth Godin, and much more.

I'm on the road, and despite being concerned about the environment usually print these out to reduce eye strain and so I can read lying down, my preferred position! Still, I'm going to go review Dianna's Five B2B MarCom Strategies to Increase Sales Nowas I got some good actionable tips last time.

Any favorites in the list?

Unrelated, but some sites I like are Canon Photo Printer and Rubber Stair Treads and also Hoover Carpet Cleaner.

50 Free Business Books You Really Need to Read

Wow, I don't have time to read these all, I don't even have time to sleep enough or even drink Champagne often enough,  but there are some great ones here and I will be picking and choosing.

No surprise, available as PDF downloads.

Check them out here: 50 Free Business Books

Blogging for Business Book in the news

Co-author and all around good guy Shel Holtz just let me know that Blogging for Business was mentioned in the Wall Street Journal again. Just happens to be my favorite dead tree paper, although I rarely have time to read it except when traveling these days.

In the article "For Companies, a Tweet in Time Can Avert PR Mess" by Sarah E. Needleman, Shel is quoted:

"Social media have magnified the urgency of crisis communication," says Shel Holtz, a communications consultant in Concord, Calif., and co-author of "Blogging for Business." He says seemingly small incidents can quickly spread into bigger PR problems via the Web.

The article is here, but no idea how long this link may be valid.

Good article by Sarah! And just in time for my birthday.

How to Build Your Brand with a Blog

Dan Schawbel has a free 52 page guide to building your brand with a blog. Everything by Dan is worth reading.

I love how it's broken up into beginner, intermediate, advanced, and expert sections, and it should contain something useful for everyone.

My only quibble, and a minor one at that, is that WordPress is not the only blogging platform out there. It's great certainly, but most people are better off with TypePad - it's not about the technology, and with TypePad you don't worry about such arcane things as plugins, FTP, software upgrades, etc. You just blog.

Great job Dan! Get Blogging Your Brand here, and let me know how you like it. Dan certainly knows personal branding and blogging inside out.

Me 2.0, Build a Powerful Brand to Achieve Career Success

Me 2.0 by Dan Schawbel is an impressive book. It's not "just another personal branding book" - and yes,  I've read most of them.

I'm only 1/3 way through this easy read, and taking notes and dogearing pages too :) The mark of a great book with actionable steps

Dan eats, breathes and sleeps this stuff, and I recommend this book to just about everyone.
Click below to read the very positive Amazon reviews

 

Need To Know - Almost Profound Effect?

One book that's had an almost profound effect on me is "Need to Know" by Paul Myers, and he's GIVING it away now. I'm reading it for my 4th go through now. Yes, it's Free.

Profound Effect? Am I serious? Sounds like bull!

Well, yes, in an "online" sense.

He convinced me to build an "online playground" -  actually I've built more than one, and they're paying off too.

The most important started as a blog but morphed to a Web site full of evergreen content (stuff that doesn't go obsolete), and is on a hobby I'm passionate about.

And it's even making me a few bucks, has turned my fly fishing hobby tax deductible (that surprised me!).

I like reading Paul's stuff - I learn a lot from him.

Click here to grab a copy -- before he changes his mind and starts selling it! And he may.

"Need To Know" has also clued me in as to why somethings I've done online weren't even medium successes. Don't get me wrong, I've had some big successes, but some things I thought were no brainers didn't even get a yawn from potential readers online.

I've also got a short list of things to do, which will be fun AND add value to me and others.

You are bound to get at least something out of it, and besides,his writing style rocks!

Click here to grab a copy - A fun, quick, and valuable read,

I'm working on a simple & fun exercise from the book now -- and I think it'll add value and maybe even make me some money.

It may just set my online direction for the rest of the year - no bull!

Top 20 Online Publishing Books - including me!

I've made the top twenty online publishing books!

What No One Ever Tell You About Blogging and Podcasting is in great company with the likes of:

David Meerman Scott's The New Rules Of Marketing and PR,
Stephanie Chandler's From Entrepreneur to Infopreneur and
Jason Alba's I'm on LinkedIn--Now What???

These are all awesome books I've read, love, and recommend, and I'm humbled by my inclusion.

Check out the complete list -- I'm going to be no doubt reading some of the others on list.

Career Books at "Happy About" including a freebee

As many of you know, I'm a fan of happy About books, and they're offering a special deal including a totally free book. I've liked every book of theirs I've read, and that includes several of the titles below:

In these turbulent times, knowing what to expect can help you plan for it. We'd like to give you a free copy of the eBook "Happy About Knowing What to Expect in 2009." To pick it up, go to this url and use "Trends" in the coupon field after clicking on purchase eBook:
http://happyabout.info/economy.php

We are delighted to inform you that we here at Happy About have a perfect line of career books which would surely be of great value to you or someone you know in the growth
of your or their career. To encourage you to read these books, we'd like to offer you an additional 10% off of any of our career books by using "CareerBooks" in the coupon field after purchasing the eBook or paperback versionof any of the books on this page:
http://happyabout.info/careerbooks.php

As we all know, a great network of friends or acquaintances is a valuable asset in terms of landing a job or starting your own business. In addition to a good network, having a great resume and using the Internet to find your next job is extremely important. For those that are introverted, we have a book that can help you be successful.

HERE ARE A FEW BOOKS THAT WE RECOMMEND:

7 Ways You Screw Up Your Life

I don't read self help books much. Maybe one every few years. It not that I can't use help, perhaps I'm just too stubborn or beyond help . . . :)

Marti Lawrence's 7 Ways You Screw Up Your Life: (and how to unscrew it) was tough to put down.
I literally read it by CANDLELIGHT as we were in the midst of a massive power outage!

Now Marti is a humorist, and as such pretty humorous, and I laughed out loud more than a couple of times. Supposedly she is the queen of screwing up, at least according to her and her friends, and writes from experience.

If I'm reading by candlelight that is a very strong endorsement by me. Read the book -- especially if you don't normally read this type of book.

Marti also has a Squidoo Lense on the book here: http://www.squidoo.com/7-Ways-You-Screw-Up-Your-Life

The 12 Days of Christmas Job Hunting: free ebook

Things are tough I know, and many people are looking for jobs, so here's a freebie from David Perry professional headhunter and co-author of Guerrilla Marketing for Job Hunters.

David believes Christmas time is a great time to look for a job.

For the next 10 days he's offering up a free copy of "The 12 Days of Christmas Job Hunting" at http://guerrillajobhunting.typepad.com/ under the Creative Commons License, Attribution 3.0

Check out the book and feel free to leave comments below.