How to Promote Yourself With Blog Comments, Part I - click here
Here's part two of how to promote yourself, your blog, your Website, your charity, your sleazy underworld pursuits, or anything else using blog comments.
I'm just giving you the tools -- please play nicely now!
How do you make search engines jump up and down in excitement about how cool you or whatever you're promoting is, whether it's a charity or even something sleazy?
As I said last week, "blog comments are awesome. They let you enter someone else's Internet real estate and leave public statements, which can make you look smart, drive traffic to your blog or Web site, and make Google and the other search engines jump up and down in excitement about how cool you are too."
Did you know that most traffic on the Internet is driven by the search engines, especially by Google, which is #1 by a long shot?
That's why search engine positioning, where you show up in the search engine results, really matters a lot.
For example, my new Web site flyrodstripedbass.com, is getting over 80 visitors a day JUST FROM GOOGLE. And the visitors are sticking around and reading several pages because they like the content (good content is very important, but you know that right?).
We can't go into all the reasons right now as to why Google digs my new site, but one primary reason is because it has a lot of links to it from other Web sites and blogs. Google and the other search engines take each link as a "vote of confidence" -- if it's worth linking to, it must be valuable they reason.
Well, there are lots of ways to get links, including leaving blog comments, buying links (called "text link advertising"), registering with directories, etc.
But let's step back - the search engines:
IGNORE MOST LINKS FROM BLOG COMMENTS!
You see, there are two types of links.
- Ordinary links, called "do follow links" and
- No follow links, which search engines ignore
Most blog comments utilize no follow links, in part to combat comment spam.
All intelligent blog comments are valuable, because readers may see them and follow them to your blog or Web site.
Unfortunately, all do follow blog comments, even comment spam, are valuable as the search engines take them as a vote of confidence. That's why we see comments like "wrerw effwefwe ewewffew" left by "Cheap Vaigra."
This causes a link to be made with the anchor text (the clickable part) of "Cheap Viagra" and if the comment is left on a "do follow" blog, the search engines not only take the link as a vote of confidence for the cheap Viagra site, but they also use the anchor text to help figure out what's important about the linked to site.
Leave a couple million comments like this using automated spamming software and some of them will be do follow and your site promoting cheap (and probably fake) Viagra will get more search engine traffic, you'll sell more cheap vaigra, and perhaps live long and prosper, although I hope you die a early death in prison you miserable spammer!
I'm assuming my readers are good people and we're just looking at mechanics here.
Of course they can be used for good as well as evil.
So, "do follow" comments, actually any "do follow" links are very valuable, especially if you can use keywords as your name, the anchor text.
So, how do you find "do follow" blogs? Several ways:
(most spammers don't get this -- don't tell them!)
There is one other method I suggest, but it costs $5 a month
(pretty cheap, huh?).
Easy Backlink Builder sends you 30 easy to get do follow links back to your site each month. They're not all blogs, but they all let you build do follow links back to whatever you're promoting, as long as you're nice, leave good comments, don't spam, follow sites terms of service, etc.
Let's look at two real (and ethical) Examples
#1) I have a Website on fly fishing, www.flyrodstripedbass.com
Now I do make some money from this site, but it primarily exists because I LOVE to fly fish, especially for Striped Bass.
I left comments on do follow fishing blogs to help build the sites importance to the search engines and get more traffic from them.
Actually I used Easy Backlink Builder as part of my strategy to help find places to (politely and respectfully) drop back links.
Hey, it's a fishing site, and I'm a fanatical fisherman. Leaving comments on fishing and related blogs makes perfect sense.
#2) "Bob Smith" (not his real name) has a common name. He has no Web site or blog of his own, but does use LinkedIn and considers his LinkedIn profile to be his home on the Internet.
If you Googled Bob, his LinkedIn profile showed up on page 7 of the search engine results. Everything else was some other Bob Smith.
Bob created a couple of backlinks to his profile, primarily using do follow blog comments (as well as leaving plenty of no follow blog comments), each week. Now, a few months out, if you Google Bob Smith he's THE NUMBER ONE RESULT!
So, Bob left a very few thoughtful comments each week, and he went from essentially unfindable to extremely findable!
Now as an aside, not all links are created equal. Links from important and related sites are worth more than links from obscure and unrelated sites, but pretty much all links matter.
Disclaimer: If you try Easy Backlink Builder I get enough money to buy a cup of coffee -- but not one of the expensive froufrou coffee drinks at Starbucks :)
SO:
- Build backlinks, but be nice!
- Bloggers don't need to be too concerned as bloggers naturally link to each other -- but "manually" creating a few links can and does make a big difference
- Many big companies including Fortune 500s spend a lot of effort building backlinks
OK, so why would someone have a "do follow" blog and how do you do it?
Stand by for part III!